It all started with the return of the legendary Africa Twin. When Honda called on ride&drive, we went into overdrive to create a tailored event that captured the spirit of true adventure. On the agenda: a three-day event for 220 participants – the network of Honda France dealers among others – that included riding, activities and building a 300 square-metre Berber camp. We capped off this epic nomadic adventure with a scenic bike ride. One thing is for sure: it’s an event they won’t soon forget!  

  • Client: Honda
  • Missions: Organisation du lancement de l’Africa Twin 2016
  • Website:

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