It’s not a motorcycle. It’s not a scooter. It’s an X-ADV! A new two-wheeler from storied Japanese manufacturer Honda, the X-ADV is the world-leader in two-wheeled hybrids. Offering the performance of a motorcycle and the practicality of a scooter, the X-ADV also lets you hit the road and rack up some miles. In short, it’s the best of both worlds! Honda assigned ride&drive to organize the media launch for this new vehicle, and we pulled out all the creative stops by literally going off the beaten path!.
- Client: Honda Europe
- Missions: Conception et production of X-ADV press event for France, BeNeLux and Switzerland
- Website: Honda Europe